ABOUT US
If you’ve ever felt like you don’t fit the mold, Congratulations! — you just found your wardrobe.
The Wrong Girls is an Indian fashion label built on the belief that Indianwear could be more than just clothes —
it’s identity, intention, and expression of who you are. Our collections meet at the intersection of ease, individuality,
and creativity. This isn’t mass fashion, it’s custom-coded self-expression, mapped to the mindset, not the market.
Why the Name?
We’ve always existed outside the lines. Our way of showing up through our clothes, our voice, our energy, didn’t always follow the script. And that was labelled WRONG. The Wrong Girls was created for the women who don’t shrink to fit in. Who own their place, on their terms. If being yourself doesn’t match someone else’s version of “right”, we’re fine with being “wrong”.
What We Make?
We make clothes that don’t just hang in a closet, but reflect who you are. From soft minimalism to unapologetic maximalism, we create pieces for personalities, not just wardrobes. We don’t see clothes as categories or rules to follow. we see each piece as a statement that makes you the main character of your own damn story.
For Whom We Make?
We curate clothes for girls who’ve heard every label — “too much”, “too bold”, “too loud” and chose to own it anyway.
For the ones who’ve finally decided to wear what speaks to them, not what’s expected of them. The ones who’ve swapped fitting in for standing firm. Call it Gen Z, call it young millennial, call it anyone who feels the energy, gets the story, and lives the vibe.
If you know, you know. You’re already one of us.
Khushi brings a quiet, thoughtful approach to design — an eye for detail, a love for balance, and an instinct for pieces that feel effortless.
Mithali brings the storytelling, the energy, and the creative spark that pushes ideas into reality.
